Pokémon isn’t just a game about Pokémon, it’s a game in which almost nothing else exists… Wandering from town to town in-game, it’s rare to have a conversation with any Non-Player Character (NPC) that isn’t about the little beasts. Why does Pokémon work so hard to create this monomaniacal world? It’s difficult to separate Pokémon’s fanatical self-obsession from the flagrant consumerism with which the series has become synonymous…